Thrive Market

Home & Kitchen

We wanted to create a pattern family that can carry us through this category and add a bold color & movement while still flexible to be unique for each product. As soon as you shift a color or flip a shape the eye is directed in a different way. The typography is flexible, but still cohesive allowing us to focus and shift based on box shape, product and features.


Art Direction: Savannah McAnally / Creative Direction: Elise Crevier / Photography: Matthew Schulert, Elisha Knight / Retouching: Jackie Estay

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Miso Paste