Thrive Market
Miso Paste
We wanted to connect the miso paste to the other asian inspired foods, the soy & tamari sauce had noodle line art in the icon, and we used a similar line art to create the pattern. The Pattern showing the actual paste in the clear windows. This fun pop of color adds an unexpected modern twist to this otherwise boring and traditional category.
Art Direction: Savannah McAnally / Creative Direction: Elise Crevier / Photography: Matthew Schulert / Retouching: Jackie Estay