The inspiration for the Loose Tea Design came from the round tea cups from a bird's view. The circles create organic and dynamic shapes, pouring and flowing into one another. The color gradients mimic the changing color of a brewing tea. This combined with the elegant typography creating an elevated design that is giftable and irresistible.

This collection of 6 teas was then easily extended into boxed teas, working with similar concepts to create a cohesive family where each product still feels unique and special.

Art Direction: Savannah McAnally / Creative Direction: Elise Crevier / Photography: Matthew Schulert, Elisha Knight / Retouching: Jackie Estay