Thrive Market
Sugars &
Sweeteners
Connecting related categories, with similar elements but in a unique style for each is key in a lot of the lines we create. Having color connect through ingredients and shape nodes to other categories, creating many different families of products, helping the consumer navigate through this large catalog of products.
Art Direction: Savannah McAnally / Creative Direction: Elise Crevier / Photography: Matthew Schulert, Elisha Knight / Retouching: Jackie Estay